Creation through Collaboration: T Spheres’ Co-Branded and White Label products
Wellness means connection – we’re better together. T Spheres supports collaborative creativity, which is why at every stage of our company’s journey we’ve partnered with likeminded people to create co-branded and white label products. We share resources and bring the best of both our worlds together, sharing wellness with a wider market. And this fall, we’re announcing a new partnership that continues that tradition of collaboration. See some of the brands we’ve worked with, learn how teamwork has helped us grow to where we are, and meet our newest partner-in-wellness.
This practice of partnership started alongside our inception. Founder Stephanie Whittier originally created T Spheres for private labeling. The intention was for other brands to add it to their wellness lines - although the trade secret for infusing the rubber with essential oils has stayed between Whittier and our manufacturers in Hong Kong since she patented it.
Origins by Estée Lauder was the first to pick T Spheres up after an inbox marketing platform called ‘Daily Candy’ did a spot on the products. The Origins roll-on aromas were Peaceful Moments (Lavender) and No Worries (basil, rose geranium, eucalyptus, and peppermint), and came in 45mm & 27mm ‘tiny t spheres’ sets. In 2006, T Spheres were produced by Whittier personally, from her own home – then by 2007 the co-branded products were manufactured en mass and launched nationwide, also launching the beginning of T Spheres’ widespread success.
Whittier’s focus has always been the healing practice of T Spheres. It’s not until the market crash of 2008 (and the subsequent downsizing at Estée Lauder) that her entrepreneurial instincts kicked in. Encouraged by the Estée Lauder product buyer who had originally brought T Spheres onboard the Origins platform, Whittier launched T Spheres as a standalone brand in 2010. Even so, Whittier hasn’t lost sight of the value of partnering with good people, as the company’s co-branding timeline proves.
The 2013 geranium lemongrass set, created for and with Dragonfly Yoga, shared T Spheres with the yoga community – a natural fit given T Spheres’ holistic approach to wellness.
In 2015, the ‘Sail Away’ eucalyptus, peppermint, and sweet basil set made for Canyon Ranch Spas brought T Spheres onto cruise ships. Whittier collaborated with Facebook Marketing Director Randi Zuckerberg in this private label project, and the development of “Control Alt Delight” yoga classes (featuring ‘Sail Away’ T Spheres) which were offered as a service for the Canyon Ranch Spa Club aboard Celebrity Cruise Lines.
2020 brought about a partnership with dancewear brand Apolla, best known as the creators of the patented Apolla Shocks (as seen on Shark Tank) – socks that offer contemporary dancers foot support. Apolla is committed to the wellness of dancers, and commissioned the ‘Recovery’ (eucalyptus and sweet basil) and ‘Warm Up‘ (rosemary and peppermint) white label sets to help dancers put their best foot forward.
Over the years of collaborations, T Spheres has grown to be a recognized and respected brand by both business partners and consumers. As our next step in that journey, we’re excited to announce our newest collaboration with KM Agency and Blake Stanley Techniques. Kim is a dance industry mentor and founder of the dance competition and convention ‘The Moment’, McSwain’s mission is to give dancers the tools and teachers they need to take their careers beyond competitions and into the industry - as well as just to be healthy human beings. Blake Stanley is a certified T Spheres Techniques teacher and worked directly with Stephanie for 2 years before embarking on his own. He is the founder of DanceX and Blake Stanley Techniques and a teacher for The Moment. Kim and Blake’s partnership has commissioned two white label sets, ' Chill Out’ lavender and peppermint set and ‘Pure Chill’ aroma-free set.
Are you our next potential private label partner or co-brand companion? We’re always open to expanding our circle. T Spheres endeavors to bring wellness to communities, and to reach as many wellness communities as we can.